Maybe it's because they're a small business like me. Maybe it's because the woman who runs it does it out of love for her community -- and that strikes a chord with me. Maybe it's because I've been there with my family more times than I can count to watch movies without leaving an arm and a leg at the box office and the concessions counter.
So it's alarming when a small community-oriented business that has given me and my family so much enjoyment over the years is in trouble. And that's exactly the situation that the Royal Theater is in right now.
You see, the film industry is shifting from 35mm film to a digital format for displaying movies. That means that theaters across the nation must purchase digital equipment in order to continue showing movies because at some point in 2013, movies will no longer be made on 35mm film.
This necessary digital equipment is very expensive. We're talking in the ballpark of $75,000 expensive. That's a back-breaker for a small independent theater like the Royal. If the Royal can't show movies, they're out of business.
I don't want this to happen in my community, so I've come up with a contest.
I have in my hands an E-Pack from the Royal Theater. It has awesome coupons in it for free admissions to live music events and live comedy events, for free popcorn at the movies, and for discounts at other local businesses. It's a heckuva bargain to begin with: it's valued at over $100, and it sells for just $25 at the Royal. But it can get even better.
Here's how you can take a shot at getting one for just $10 and a couple of mouse clicks.
- Donate $10 or more to the Save the Royal fund between Feb. 1 and Feb. 28, 2013. Visit http://www.RoyalTheaterDanville.info to learn how. Already donated during the month of February? Awesome! That counts!
- "Like" the Royal Theater on Facebook.
- "Like" Red Zone Writing on Facebook.
- E-mail firstname.lastname@example.org to let us know you've done all three steps!
It's that easy! At the end of the month, we'll put all of the contestants' names in a hat and draw one lucky winner! The E-Pack could be yours! A $100+ value for just $10! The winner will be announced on March 4, 2013, and the E-Pack will be waiting for the winner at the Royal Theater.
So take a little bit of that tax refund you just got, help save a Danville landmark, "like" a couple of pages on Facebook, and shoot us an e-mail. You could wind up with a whole bunch of entertainment at the Royal for just pennies on the dollar, and you'll be doing a world of good for your community!